In 1994, two marketing executives at Henri Bendel were struck with inspiration when they became pregnant and couldn’t find anything great to wear. Used to immediate access to all the latest fashions, they were shocked when they looked for maternity clothing, but could not find anything stylish. Fueled by personal inspiration, they created BELLY BASICS - a line of fashionable maternity essentials. It became an instant success.

Now owed by SML Sport Ltd., a powerhouse in the sportswear market, the brand has received international press and acclaim for their 4-piece, cutely packaged, Pregnancy Survival Kit, the product that caused a worldwide revolution in the way pregnant women dress. The line has seamlessly evolved along with the trends in high fashion, worn by celebrities such as Jennifer Garner and Heidi Klum. Today, Belly Basics is more popular than ever with a complete line of maternity wear sold at Nordstroms, Baby Center, Pickles & Ice Cream, among many other locations and websites.